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Tourism Chilliwack Slapped Over Sturgeon Shot

Chilliwack – A billboard from Tourism Chilliwack drew the ire from conservationists in a Vancouver Sun/Postmedia article.

A billboard, that was recently taken down in Cultus Lake promoted Tourism Chilliwack as a fishing destination. The controversy was over a photo of fishermen holding a huge white sturgeon out of the water. Those fish are a threatened species and in direct violation of official guidelines.

The five year old billboard was to come down in January 2018, but pulled this past week in response to the criticism.

An SUV operated by Tourism Chilliwack had the same photo but that was retired a year ago.

The B.C. sport fishing  guidelines state: “Never lift a large sturgeon out of the water. Fish suffocate out of water. Large sturgeon are at risk of internal injuries due to their weight. Never squeeze or hug sturgeon. Keep your fingers away from the gills and out of the gill plates. If you want photographs, always leave large sturgeon in the water. Have your camera ready and be quick.”

The guidelines were first adopted in 2005, and updated as recently as 2014.

Tourism Chilliwack’s Executive Director Allison Colthorp, told FVN that she acknowledges the controversy and they have moved on. The billboard is down and Tourism Chilliwack remains committed to promote the area, including sports fishing, and doing that within all the rules.

FYI the annual Tourism Chilliwack Thank You Breakfast for clients and supporters is coming up at 7 AM Tuesday November 21.

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