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CEPCO – Better For Business, Better For Life – Marketing Program

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Chilliwack – The Chilliwack Economic Partners Corporation (CEPCO) has launched a new marketing program to showcase the city of Chilliwack as a great place to live, work and invest. Built around the tagline, ‘Better for Business, Better for Life’, this community brand is meant to convey a powerful but simple message about Chilliwack.
With so many characteristics that can describe Chilliwack, the CEPCO team wanted to capture a strong statement that would reflect the passion that many Chilliwack residents feel about their community.
“We wanted to avoid having a tagline with a narrow description of Chilliwack,” said Brian Coombes, CEPCO President. “Moving forward, our marketing efforts will build on this brand to showcase the many reasons why Chilliwack is better for business and better for life,” added Coombes. CEPCO has recently launched two new Chilliwack websites to serve as the foundation for their community marketing program. Following the brand theme, both www.businessinchilliwack.com and www.lifeinchilliwack.com are now live online . These websites will serve as a comprehensive source of community information for attracti ng business investment, as well as new residents and workforce for local businesses.
Both websites feature short video testimonials or success stories from local residents. These videos highlight why Chilliwack is a great place for business and life, and bring a personal connection to the new community brand.

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