Countdown To Jeans Day, Thursday May 2 – Raising Critical Support for BC Children’s Hospital Foundation

Vancouver– The countdown begins to Jeans Day on Thursday May 2, one of BC Children’s Hospital Foundation’s (BCCHF) most popular province-wide fundraisers. On this day, more than 200,000 British Columbians, including individuals, families, businesses and students, will wear their purchased Jeans Day lapel pins and don their head-to-toe denim attire in support of BC’s kids.

“Jeans Day is one of our biggest fundraising campaigns, and gets British Columbians involved in helping kids get back to being kids,” said Maria Faccio, vice-president of philanthropy at BC Children’s Hospital Foundation. “It’s fun and easy to participate—just buy a Jeans Day pin at a participating retailer, and ‘Jean Up’ with your favourite head-to-toe denim outfit on May 2 to help provide BC’s kids with the best healthcare imaginable.”

Jeans Day will support BC Children’s Hospital in its quest to transform healthcare for the one million-plus kids who count on the hospital. Funds raised through Jeans Day will help advance innovative research, purchase advanced equipment, and create spaces and practices that prioritize the unique needs of kids and their families in every aspect of their care. 

Jeans Day pins are available for $20 at participating retailers, including: Save-On-Foods, Overwaitea Foods, PriceSmart Foods, Urban Fare, Bulkley Valley Wholesale, London Drugs, Thrifty Foods and Country Grocer. Learn more and donate online at jeansday.ca.

About Jeans Day

Join us and more than 200,000 British Columbians on May 2 to support BC Children’s Hospital in its work to help kids get back to being kids. Buy a Jeans Day pin, make a donation online, and don your head-to-toe denim as we #JeanUp for BC’s kids. By supporting Jeans Day, you’ll help ensure that children from across the province receive the best health care imaginable. Funds raised will help push forward innovative research, purchase advanced equipment, and create spaces and practices that prioritize the unique needs of kids and their families. Since it began in 1990, Jeans Day has raised more than $21 million to transform health care for BC’s kids.

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