Fraser Valley – In August, radioCount, the sister company of microtherapy inc., announced the launch of a new radio audience measurement service for Canada.
As of September, radioCount began measuring over 20 markets across the country with a Fall 2021 survey release now available.
This will include Chilliwack. Numeris used to do a diary count of radio listeners in the Eastern Fraser Valley.
Numeris also dropped radio rating numbers for Abbotsford.
The original FVN story is here.
Following the announcement in late 2020 that several markets would no longer be measured by the existing diary service, Radio Connects established a committee of broadcaster, rep shop and agency representatives to evaluate alternative options.
In the first survey, there really is no difference than in previous Numeris counts.
Star FM rules the Eastern Fraser Valley:
| Station | Mkt Shr | ||
| CKSRFM Star 98.3 Rogers Adult Contemporary | 18.1 | ||
| CHWKFM 89.5 The Drive Pattison Classic Hits | 11.9 | ||
| CKKSFM KISS Radio Rogers Hot Adult Contemporary | 6.8 | ||
| Source: radioCount Oct/Fall 2021 Survey, Chilliwack, All persons 12+, All Week (Mon-Sun 2a-2a) |
