Abbotsford – Everything is about freshening up the image and putting you best face forward. Tourism Abbotsford did just that at a Wednesday evening gala and brand unveil.
The new branding emphasizes their “essence, promise and connections”.
This event was tied into the annual Taste of Abbotsford.
The website can be found here.
OUR ESSENCE. We find peace in the mountains, rivers, parks and farmland. but above all else, we love coming together to share our passions – to rejoice at the changing of seasons and bounty of the land. #ACultivatedCity https://t.co/4tuSEWjrZj
— Tourism Abbotsford (@TourismAbby) July 11, 2019
Very special to see this stunning new video released alongside the new brand for @TourismAbby. #homemadeandhomegrown #ACultivatedCity #ExploreAbbotsford https://t.co/aYwKXylG3t pic.twitter.com/cjtqtyyxs6
— Alex Mitchell MBA (@alexandriamitch) July 11, 2019

OUR CONNECTIONS. The roots that are dug deep here go beyond the living things that grow from the soil to the values that sustain us. It is our connection to each other as family, friends, & neighbours that unify our diverse community. #ACultivatedCity https://t.co/NH8IZFZ4RZ pic.twitter.com/gHZk5YFxnR
— Tourism Abbotsford (@TourismAbby) July 11, 2019
OUR PROMISE. In Abbotsford, you can take a break to reconnect with your passion, the land and your loved ones. Connect with our culturally diverse people who are united by traditional values of generosity, respect and friendliness. #ACultivatedCity https://t.co/NH8IZFZ4RZ pic.twitter.com/eWiOnzvVqY
— Tourism Abbotsford (@TourismAbby) July 11, 2019