Ottawa – On Thursday, Ticketmaster L.L.C., TNow Entertainment Group Inc., and Ticketmaster Canada LP have agreed to pay $4.5 million to settle legal action concerning allegedly misleading pricing claims in online ticket sales.
The investigation from the Competition Bureau Canada concluded that Ticketmaster’s advertised prices were not attainable because they added mandatory fees during the later stages of the purchasing process.
In a media statement: The Bureau expects all ticket vendors to take note and review their marketing practices.
This is the fifth time since 2015 that the Bureau has successfully taken action to resolve concerns regarding the advertising of unattainable prices online. The Bureau’s work related to similar practices has led to a total of $9.95 million in penalties paid to date by Ticketmaster and major car rental companies: Avis/Budget, Hertz, Enterprise and Discount.
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