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New Funeral Service Based Anti-Drug Campaign – Will It Really Make A Difference?

Fraser Valley – Remember the American government’s slogan of the “War On Drugs”. It really hasn’t done much.

Back in 2008, there was the D.A.R.E. program (Drug Abuse Resistance Program) which went nowhere.

In the same year we heard the slogan “Just Say No”. For many it was Just Say Yawn.

Don’t get us wrong, they all were noble efforts but we openly ask, does anyone really pay attention to these campaigns. Are we preaching to the choir?

This past Thursday, a BC Funeral Service provider with locations in the Fraser Valley has tried to go with the shock treatment. Alternatives Funeral and Cremation Services have kicked off a campaign (including a 45 minute video) using as they put it – “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

At first, it does catch your eye, but is it effective?

One main critic comes from a rather unlikely source. One you would think would back something like this 100%.

B.C.’s chief coroner Lisa Lapointe says scare tactics like these, are not effective. In a released Government statement she says in part:

“Evidence suggests that the reasons for drug use are complex and multifaceted, and programs focused on scaring people from using drugs, are not effective in saving lives. Additionally, they tend to increase the stigma surrounding drug use and actually discourage people from seeking help – an obsolete approach that has led to the loss of countless lives.”

Lapointe’s entire release can be found here.

Part of the Alerternative’s website pitch includes:

Kids can be overly optimistic. Often, they tend to think that nothing really bad will happen to them – even if they are experimenting with drugs. They will be careful. But how much care is it possible to exert when the drug in question, fentanyl, can kill with as little as two milligrams – the same amount as two grains of salt. As a company involved in providing funeral services, we at Alternatives Funeral and Cremation Services® deal with the dead routinely in the course of our business. Usually, these are people well-advanced in years who have lived a full life. But all too often in recent months, we are being called on to assist a distraught family in planning a funeral service for a teen or young adult family member – the result of one terrible and tragic decision.

We believe that the answer to the epidemic of fentanyl-caused deaths is prevention, and this has motivated us to prepare an educational presentation to help reach this goal.

Interested parties wishing to book the Alternatives® Fentanyl Prevention Program should contact Lawrence Little or John Romeyn at 604-857-5779, email:

We ask you, would this scare you away from fentanyl and other opioids, or as with “Just Say No”, would you just say yawn?




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