Toronto/Fraser Valley – A new name, a new logo and new branding will take Canada’s governing body for university sport into the future, it was announced today.
U Sports is the new name and brand for the organization, replacing Canadian Interuniversity Sport (CIS), which had been in place since 2001. U, as in United. Unbeatable. Unsurpassed. Undaunted. Unrelenting. One title, instantly recognizable and identical in both French and English.
As well, a new, simple and elegant logo is being unveiled to wrap the 12,000 student-athletes, 500 coaches, 56 universities, 21 national championships and 12 sports into one brand. The logo was inspired by the bold, angular letterforms found on university athletics logos, varsity jackets and jerseys. The maple leaf within the new logo was evolved from a unique leaf found on an old CIAU (Canadian Interuniversity Athletic Union) letterhead from the 1980s.
The University of the Fraser Valley basketball, soccer and wrestling teams are part of U Sports, competing within the Canada West conference.
