September Is Prostate Cancer Awareness Month (VIDEO – NOTE: Humorous Content)

Ottawa/Fraser Valley – Prostate cancer is the most common cancer among Canadian men, meaning you likely know at least one man who has faced, or is facing, this disease. 1 in 7 Canadian men will be diagnosed in their lifetime.

There is a tremendous need for greater awareness and education. That’s why we’ll be sharing stories of Canadian families affected by this disease, educating and working with governments, offering free Prostate Specific Antigen (PSA) testing in those provinces that do not have coverage, and connecting with the public and media to broadcast our message that everyone should be concerned about prostate cancer.

We’ve come a long way over the past 20 years: death rates have dropped by 40 per cent but an estimated 4,100 men will still die from prostate cancer this year. A good place to start is to build awareness. Knowledge is power, and the more we know, the better equipped we are to make a difference, whether that’s sharing information, making a donation or taking the steps to visit your health care provider.

The Famous Fingers Collection – Is there a finger famous enough to get you tested?

We know men feel uncomfortable at the thought of having their prostates checked by a doctor’s finger. So here’s the world’s first-ever exam gloves that replicate the fingers of famous people.

The good news is: digital rectal exams aren’t the only option. We urge men to start with a baseline PSA test.

This bold campaign is triggering a broader discussion about prostate cancer. Spread the word by sharing which famous finger would get you tested and encouraging the men in your life to speak with their doctor about personal risk and an early detection strategy that’s right for them. Learn more here.

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